Guaranteed AdWords

Google AdWords - One Price, Unlimited Clicks

 

Unlike "pay-per-click" adwords (Google Ads), Guaranteed AdWords (another form of Google Ads) receive unlimited clicks 24/7 for a month. Each adword purchase relates to a single search term, and multiple adwords can be purchased for the same month. Typically, these ads are visible within a specified geographical area, and prices vary, depending upon search term and locale. For new search engine marketing clients, Brighthouse often purchases Guaranteed AdWords through a 3rd party. These online ads help provide search engine visibility for new clients in the interim before their organic listings and Google Map listings begin appearing. When making these purchases, we look for high value (frequently used) adwords which are undervalued in the bidding process. Surprisingly, we see a lot of these because people often decide which search terms are most important without conducting any research. As a result, prices for less frequently used terms are sometimes overpriced because of bidding. At the same time, more frequently used search terms are often underpriced. The research we perform before purchasing Guaranteed AdWords for our clients provides the best value in this type of internet advertising. This service is available for a modest monthly fee, which doesn’t include the cost for the adwords.

 

 

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