Maintaining Standardized Information
Data Control Services (DCS)
Because the problems of “Name Confusion,” and “Address Confusion,” can exist on so many local directories, the task of resolving this is often daunting. For this reason, we are now offering Data Control Services (DCS) which uses a dual approach for standardizing information across a large number of web directories and search engines. The first part of this involves posting the correct information directly to information hubs on the web, from which search engines and other sites gather information. The second part of our DCS strategy involves coaching the client or the client’s employees on places to correct this information. As part of this procedure, we will also provide a new page of specialized code for inclusion in the website’s root directory. This will facilitate recognition by Google and other search engines. DCS will affect the information on many websites, but in general, it won’t correct the data on sites where it was manually entered by a business owner or employee. So, it’s vitally important to keep good records of every involvement with directories and social media sites. When providing DCS for a client, we also provide coaching on the importance of manually correcting their information on all sites with which they have had direct involvement.
New Businesses with recently launched websites often suffer from a lack of supporting information on the web. Because relatively few local directories have listed them, it’s more difficult for Google and other search engines to confirm the data being submitted to them. We have discovered that DCS is a very helpful strategy in these cases. DCS helps a new business to benefit from a growing number of listings, including complete profiles on key sites from which Google and other search engines often draw their data.
NOTE: We encounter the least conflicts with clients who never purchase directory ads and similar services from online yellow pages and other local directories. Communication deficiencies within these services or between clients and agents of these services often occur when entering vital client information. As a result, conflicting information can begin to appear on various internet sites, spreading virally to a large number of sites. When this happens, the business often suffers from diminished visibility on Google and other important websites. The losses are sometimes far greater than the gains. Since these local directories offer only a fraction of the visibility available from Google, the services they offer are of minimal value. So, as a rule, we recommend avoiding them.
Also, business employees can cause unintentional conflicts when trying to help by posting information to different directories. This can become a “too many cooks in the kitchen” situation, and when different employees or partners are posting multiple variations of the business name and address, conflicts can arise. To prevent this, we will email a master information file to clients purchasing DCS. We recommend that our clients and all involved employees copy and paste directly from this file when supplying information to sources for incoming links, and for correcting information on secondary websites. This will insure the information remains standardized.
DCS Site List
This list of 122 websites represents directories we expect to see impacted after feeding detailed data about our DCS subscribers to key internet databases. In time most, if not all of these should contain information about our subscribers' businesses. This will range from basic contact information to data organized as a full business profile. We also expect to see quite a few of these sites providing links back to DCS subscribers' websites. This list represents directory sites which are quite varied, and includes search engines, business directories, communication companies, online phone directories, GPS and navigation device sites like Onstar and Garmin, plus mobile device websites.
Electronic Directories (Yellow Pages, Inc)
Media News Group
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